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Can Women CEOs Make Tech Businesses More Profitable?

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Women taking key seats in the uppermost echelons of businesses has become commonplace. Now more than ever, ascensions of females in otherwise male-dominated industries are notable. Evidencing this trend, a growing number of female workers are now making it the corporate world. Women have been put in charge – as engineers, as consultants, and more commonly these days, as CEOs of technology-focused global companies.

The most recent appointment that had drawn quite an interest among the tech community was that of Virginia “Ginni” Rometty, the first-ever woman CEO of IBM, one of the world’s biggest tech companies to date. Prior to being CEO, 54-year-old Rometty was head honcho at IBM Sales and Marketing who is highly credited for her leadership in the company’s international business marketing and global strategy, as well as her contribution to IBM revenues in 2010, which exceeded $99 billion.

Just a few weeks back, Hewlett-Packard Co. picked Meg Whitman as CEO. In October, Mylan Pharmaceuticals’ selection of Heather Bresch as CEO has set the new record on the number of Fortune 500 women CEOs, with 18 females holding the topmost position in the companies.

In an interview with The Grindstone, an online publication aimed at and featuring women, Laura Yecies, CEO of online syncing, file sharing and backup service provider SugarSync, believes gender “is a neutral factor” to becoming a success in an otherwise male-dominated business landscape.

Much as implementation of business and software strategies opens great opportunities for her company, Yecies devised strategies for self-empowerment, consciously working her way up by getting advanced education degrees, grabbing leadership opportunities, and gaining as much experience in the field.

While so, “the gender diversity” between male and female employees in workplaces generally remains vast, with women still struggling for mentors and for equal pay. Watermarks CEO Marilyn Nagel had revealed that there are few female leaders in the tech industry mainly because tech businesses are not keen on structuring the leadership pipeline of women. As a result, not a lot of women are moving up the ladder as rapidly as men, evidencing the latter’s control of the corridors of business power.

Citing expert opinion, USA Today underscores that when it comes to corporate management, the trend is to get employees who follow certain “sanctioned behavior” – which often translates to “aggressive, unattached and direct behavior” that men usually exhibit, and therefore get a shot at going up the corporate ladder. Females, generally speaking, have also been found to be “risk-averse” than most men. This inherent female characteristic may prove to be beneficial in the decision making processes that involve cutting costs, reducing debts and conserving cash.

While decisions to have females lead giant tech firms are gaining attention, the women CEO sample size may be insufficient to draw conclusions, and attributing performance to gender may prove unfounded either. The Chicago Sun Times may have put it quite right: good corporate leadership may entirely be all about the person, and has little to do with gender, if any.

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Execs and Disadvantages of Cloud World-wide-web Internet hosting

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As common, there are execs and drawbacks to every thing on the website and that features cloud hosting for enterprise. We will go via some execs and drawbacks, strengths and disadvantages that may perhaps assistance you make your mind up no matter if cloud website hosting is right for your organization.

The “cloud” is an IT phrase for the Web, and cloud computing, or cloud hosting, means storing and having obtain to your laptop or computer facts and software on the Web – on demand from customers – relatively than operating it on your own laptop or computer or place of work server. In point, if you use applications these types of as Gmail or Google docs, you may perhaps not comprehend it, but you are presently taking part in cloud computing. Element of the confusion in the enterprise determination course of action of IT is that the terminology is relatively difficult in that it variations so frequently, significantly for non-tech-savvy sorts, together with many modest enterprise homeowners. And it does characterize a key change in how firms and individuals use and store digital data.

Pros for enterprise

There are many apparent strengths to cloud website hosting that are talked about on news mediums and on many enterprise website sites. With cloud hosting, you have your website facts and enterprise computing applications operating on line, relatively than separately on your place of work personal computers, and this means that you and your IT employees have obtain to them anytime, anywhere there is an Web connection obtainable. One more gain is the preset-price draw to cloud computing. We contact this the dreaded price- and stress-preserving issue. With cloud website hosting, the software that is offered on line is upgraded and preserved by the supplier, so the modest enterprise proprietor does not have to invest in the newest edition of a software software or obtain updates and patches. Not having to invest in a method outright but entering into a month-to-month or once-a-year agreement is quite motivating, as is the enchantment that many purposes are provided for no cost. The preset price permits enterprise homeowners to plan for the long run, relatively than be surprised when a pricey software or hardware improve is necessary. And for firms that have updates to their website web page(s) built hourly, even by-the-minute variations to their website web page, cloud website hosting can offer you a huge gain above self-hosting.

Not all website sites have to have hourly news updates. probably doesn’t need up-to-the minute reporting from the environment of sewing. I signify, how a great deal variations from a person day to the next in the sewing environment? But that doesn’t signify that Jane should seek the services of a duplicate author for her web page textual content, set her profits pitch and hope for the very best. If she’s a savvy enterprise ladies (let us think she is) giving content on sorts of yarn, on-line lessons for newbies, data on other handiwork, website visitors will be encouraged to carry on to pay a visit to for the data and, at some issue, make a invest in. That is the purpose of all for-earnings enterprises…right?

What is cloud hosting?

Cloud computing or cloud hosting is frequently the phrase utilized to describe the “as a provider” design above the Web. You will see the conditions “infrastructure as a provider”, “system as a provider”, or “software as a provider” made use of as you carry out your analysis of the main cloud hosting suppliers these types of as Rackspace Hosting, Amazon and SoftLayer.

Pros of Cloud Hosting

The price discounts in cloud hosting, as opposed to co-spot, can run as superior as fifty-a few p.c, a big amount in the startup dynamics of enterprise. It only makes a great enterprise case to use cloud hosting and any arguments in opposition to it on the price front are with little benefit. In a hugely aggressive enterprise economic climate, price discounts are a huge plus.

Negatives of Cloud Hosting

Cloud hosting is a quite profitable enterprise for provider suppliers. As these types of, it can guide to expensive month-to-month fees if the code of your website web page is not perfectly composed. And the way to conserve cash, as a shopper, is to improve your code. For initiatives hosted in the cloud, you can truly get a month-to-month assertion that can illustrate your performance optimization initiatives. If you and your programming team edit your code so that it accesses the databases significantly less, you can conserve a couple of hundred dollars per month. The cloud can give you a immediate line from your code to your dollars. Interesting things!

Carbon neutral website hosting

One more con of cloud website hosting is that the the greater part of cloud hosting suppliers are not environmentally-friendly or carbon neutral, this means that they do not use renewable energy to electricity their facts centers. The cloud is growing at a issue in time when climate transform and lessening emissions from energy use is a growing concern for individuals. And since it is of concern to individuals, many of these individuals invest in merchandise and expert services from organizations that are producing environmentally friendly options – these types of as the variety of website hosting supplier they pick out. While many modest and medium sized firms are moving their website sites to environmentally friendly website hosting suppliers, the emissions manufactured by the IT market proceeds to improve. With the progress of the cloud, even so, will come an raising demand from customers for energy. For all of the website material to be sent to Web buyers in genuine time, digital mountains of video clip, images and other facts ought to be saved somewhere and be obtainable for almost immediate obtain. That “somewhere” is facts centers and in most instances, facts centers emit a big volume of carbon. This begs the dilemma of no matter if a webmaster should pick out environmentally friendly environmentally friendly website hosting as a substitute of cloud hosting. The determination should be built, even so, only right after a quite thorough investigation into the execs and drawbacks, strengths and disadvantages of every variety of website hosting.

Environmentally friendly website hosting

The air is finding dirtier. The seas are turning black. Clear consuming water is scarce in many places in the environment and we all have a responsibility to use significantly less energy. It’s the ethical issue to do. So, to commence, search for a website hosting enterprise that displays concern for the surroundings today and in the long run – a website host that employs environmentally friendly technological know-how to deliver expert services to you.

What to search for in a website hosting supplier?

    • far more renewable energy sources like wind turbines and chilly water cooling for website host servers


    • Electrical power Star rated, hugely successful servers, which are practically nothing far more than substantial really hard drives on which your website web page resides on the server side


    • accountable disposal of outdated products to stop major, toxic metals from seeping into our water supplies


    • an ethical, corporate worth to employ the the very least volume of energy although delivering the optimum good quality of provider

Inexperienced hosting expert services are the long run of the website hosting market. Only a couple of website hosts employ environmentally friendly technological know-how end-to-end. Pick a person of these vanguard organizations. That motivation to a cleaner long run makes an ethical assertion about what’s important to the website hosting firm’s management team.

Even now not finding it?

Due to the fact you supply causes for web page website visitors to revisit your web page – and probably even award you with a bookmark, which should deliver shivers of delight down your spine. These are prospects who may perhaps not turn out to be customers for weeks, months or several years, but as extended as they maintain coming back again…you raise the probability of changing a visitor into a customer.

So generate some adhesive to maintain website visitors stuck on you. In time, these repeat website visitors will assistance shell out your hire and establish your enterprise.

Elearning – Revolutionizing Schooling and Making IT Work

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The on the net understanding market has been creating waves right after research that most college students that are using on the net classes executed much better than these learning in the standard universities unfold like wild fireplace. Elearning, a new instructing approach making use of the power the Online also recognized as a TEL or Know-how Improved Understanding, has lifted the desire of instruction market since of its innovative instructing program. This technologies-built-in academic program provides a variety of instruction classes made available by most schools and universities. Corporate businesses also use this innovation in instruction to boost the functionality of their existing performing employees, or to teach the company’s incoming staff.

On the internet understanding methods differ depending on its intent. In corporate businesses, they use this in conducting coaching seminars for the work employees. These coaching seminars are conducted in a shorter time span, typically finished in a single teacher-led on the net session. In schools and universities, it delivers an assortment of simulated classes for college students, these classes normally previous for a number of months.

This program has revolutionized the instruction market. Universities and coaching establishments are commencing to embrace this modern way of instruction. As early as 2006, there ended up already about three.five million college students collaborating in on the net academic establishments of higher instruction in the U.S. In accordance to the report by the Ambient Insight Research, it is approximated that by 2014, eighty one % of the article secondary college students in the United states of america will be using some or all of their classes on the net.

Aside from offering a new platform for understanding, this program has drastically assisted the world financial state via offering work chances for IT relevant college students and industry experts. For an on the net instructing platform to work, qualified IT persons, these kinds of as Elearning authors or these who offer articles for this TEL. The most significant understanding management program on the Online is already remaining utilised by all over 30 million consumers from over 44,000 websites globally. As a result, there has been a massive demand from customers for management experts and trainers. Programming has also prospered since several chopping-edge hello-tech organizations are now into developing instruction management answers and computer software and other programs. It has also created a heaping amount of job chances for graphic designers, writers, products developer, and scientists. Know-how Process Outsourcing or KPO has benefited from the qualified and services demands of this innovative Online-based instruction.

The significant demand from customers for higher instruction, gave way to the delivery of several company answer businesses, on the net understanding, and other company included answers businesses. In Asia, the on the net articles offering market bloomed, as several US and western nations around the world demand outsourcing services for website developing and articles provision. This gave way for the massive amount of IT college students and graduates in the region to have work chances exactly where they can learn extra about company answers and earn profits in the identical way. As the market increase and extra corporate businesses and Universities combine this into their instructing supply procedures to cater extra to the requires of college students and trainees, it presents extra careers to these performing in the IT sectors of the company arena. Elearning remodeled the instruction program by opening a new instructing approach established in cyberspace and at the identical time offer work chances for several tech savvy persons.


A personal computer graduate and loves to vacation. Looking through present-day news in the internet is just one of his previous occasions. Having photographs of the things all over him totally satisfies him. He loves to enjoy badminton and his favored pets are cats and wander with them in the park with some pet dogs.


How Can On-line Tech Assistance Support You?

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Online tech help is the progressive way of finding swift, expense-productive and on-demand help for your Pc, laptop or other devices like pill, Apple iphone and additional. This is thought of to be the fruits of information and facts technology that has totally completed absent with the hassles of standing in very long queue and carrying your procedure bodily to a company centre. With state of the art firms supplying this company you get concerns linked to your Pc, devices and peripherals fixed at your dwelling by itself by way of a distant relationship enabled by means of the online.

Online tech help now has occupied a distinctive spot in the lifestyle of these who are somehow linked to the personal computers. In the last several many years a distinctive bond has been fashioned in between people and PCs and any situation can trigger a large amount of inconvenience. Appropriate from virus assaults to computer software concerns, you have to have to be armored with the needed help so that you by no means face a trouble. These days laptop help company aids you in noticing this intention and also prevents a amount of flaws on your Pc.

Modern tech help functions on a remarkably researched floor and employs strategies to gain consumers with adhering to strengths.

On demand company
Speedy/simultaneous reaction
Speedy turnaround time (TAT)
Expense productive and substantial (return on financial investment) ROI
24x7x365 company
Precise resolution by accredited specialists

The finest thing about this company is its on-demand help that can be availed by the consumers without waiting for a very long time. Evolution of IT and rapid online connections have made it remarkably feasible, expense productive and consumer-welcoming. You can reach to the technician with a basic mobile phone phone and they can take care of the situation by getting your procedure on the distant access.

Customer enjoys substantial pleasure as he sees his procedure to be fixed correct prior to his eyes and remains in the bodily possession of his procedure. By means of the session of Pc take care of up you can interact with the technician and set up any of your queries with regards to your Pc or laptop trouble.

This is not the only way by which the online tech help positive aspects you rather you can chose the company for either of the adhering to needs:

Printer help
Software help
Pc help
Virus elimination
Electronic digital camera help
Wireless help

This company is minimal not just to Pc or laptops rather you get a complete help method for lots of other individuals like iPads, iPhones, tablets, printers and lots of additional.

With an expert company company you can conveniently decide for swift help which is handy as effectively as expense productive. By getting a subscriber of expert company company you get swift and complete company in case you face any computer software or other associated concerns. Online tech help is now less complicated than what individuals so considerably recognize about it. Different specialised specialists who are obtainable on a toll totally free amount carry out laptop fix by getting your equipment on distant access inside of the minimum amount probable time.


Christina Norman is a tech help engineer at She carries vast knowledge in delivering online tech help for Laptops, Mac,desktops and devices like iPods,tablets, Apple iphone,smartphones and additional.She is an avid blogger and has been contributing by way of her article content and blogs centered on online tech help, rising technologies and consciousness on tech help ripoffs and other online ripoffs.


Microsoft Live Meeting Software

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Microsoft Live Meeting Software comprises Microsoft Office Live Meeting, a product of Microsoft. The Microsoft Live Meeting Software is an answer to conferences and conventions and enables people to hold meetings and training sessions online. The Microsoft Live Conference Software enables the user to join and present a meeting using video or audio conferencing techniques. The Microsoft Live Meeting Software should be automatically installed on your machine if you’re using an updated version of MS Office. If it isn’t installed, you can always access the application straight from an email that invites you to Join a meeting conducted using the Microsoft Live Conference Software. Otherwise, you have to download the application. The Microsoft Live Meeting download is a simple process. There are other ways too of activating the Microsoft Live Conference Software on your machine, which you can look up from the Internet.

The Microsoft Live Meeting Login procedure will help you start the live meeting. The Microsoft Live Conference Software also allows you to import content such as PowerPoint files and Macromedia Flash and Windows Media Player files if you want to enliven your meeting with presentations of different types. Moreover, the Microsoft Live Conference Software allows users to get across to the attendees of a meeting via the computer or via the telephone. You can also attach a webcam to your computer so that the attendees can get a look at you. The Microsoft Live Meeting Software helps you to do all this and much more so that you can have meetings that are productive and goal-oriented.

The Microsoft Live Meeting trial period typically lasts for 30 days. During this time, you can conduct Microsoft Live Meeting tests to check how well the application works. Your own tests will only confirm what the Microsoft Live Meeting Reviews on the Internet say. The reviews speak very highly of the application. Your own experience of Microsoft Live Meeting is guaranteed to be no different. People using Microsoft Office Live Meeting on computers which have the Windows platform should use the Microsoft Live Meeting Client because it has functionalities that Office Live Meeting Web Access does not possess. After the trial period, you can check out the Microsoft Live Meeting pricing policies to settle on a price that’ll give you the maximum value. The Microsoft Live Meeting pricing policies are flexible for the convenience of users.

The main aim of the Microsoft Live Meeting Software is to facilitate the hosting of hi-tech meetings across great distances and to ensure that distance is no barrier in global meetings. The software is smart enough to permit and support meetings across the globe. The Microsoft Live Meeting Software handles the ‘presentation’ aspect of meetings. It’s mostly concerned with the demonstration part. But meetings, conferences, seminars and webinars, do not end with good presentation. What you present, the content, the agenda of a meeting is of immense importance in deciding the effectiveness of the meeting. You may present your meetings using costly and hi-tech gadgets and software but if there’s no content or matter in what you’re presenting, your meeting will be a pretty useless exercise. Therefore, the significance of the meeting content can’t be underestimated.

Before you present your meeting, you have to get your facts and essentials in order. The agenda for discussion; agenda, summaries and minutes of previous meetings; the essential documents; the names of contacts, meeting attendees, meeting chairmen, meeting secretaries, and meeting presenters; and other meeting-related data have to be at the tips of your fingers and integrated onto a single platform. Otherwise you’ll have to grope for data and most of the time you’ll find yourself groping in the dark. An online diary planner is a web-based application that’s been designed exclusively for managing meeting-related data. An online diary planner helps you to be in the know of things, to sharpen your expertise in the domain of meeting management. The application has a huge data-storage capacity and allows you to store endless amount of data and retrieve the same from it at the click of a mouse.

It’s an online diary that restructures not only the meeting-data management process but also your thoughts, wishes and activities so that you’re in charge and so that you’re capable of taking positive action. Though the market is swamped with non-standard data-organizing products that are multiplying like pirated software, a reliable online diary planner stands out as a path-breaking and evolutionary webapp that transforms the way data is stored, meetings are conducted and the way meeting organizers and managers think and act. The application aims to reduce meeting and company costs by a substantial extent through the suite of meeting solutions that it offers. What’s more, any reliable, super smart online diary planner that helps to improve business intelligence and aids in data warehousing, data regrouping, coordination, and control is generally available on the Internet, absolutely free of cost. To understand which online diary planners are reliable, free and authentic visit, Wikipedia always provides unbiased information about everything.

Next time you host a meeting, bank on Microsoft Live Meeting Software for presentation and a trustworthy online diary planner for next-generation meeting-information management solutions.

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World-wide-web Cams History And Progress

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The initial web cam principle was figured out for get the job done skill as early as 1991 when the major design of what we know as web cams now was pointed at the Trojan space coffee pot in a Cambridge University computer system science section. Of course, this ancient minimal ponder is not archived for posterity simply because it grew out-in a position to collaborate even when in various rooms or midway around the planet with the World wide web remaining their link point web conferencing application now utilizes characteristics of audio, text or video clip for speaking. At moments these sizzling characteristics of combined audio, video clip and text can manifest in authentic time, but are dependent on the sort of web conferencing technique remaining used.

It is the good producers of web conferring instruments and application that arrive to the support of sophisticated tech-pushed business enterprise people and industries needing the added-on characteristics to increase the output of a web conferencing technique that has produced a variance to the vital to web conferencing now. Recent web conferencing application operates on the ideas of which include added components of speaking back again and forth as if utilizing a video clip mobile phone technique as it works by using assorted varieties of collaborative technologies to increase virtual meetings cross-features. Some of these various utility characteristics enabled by sophisticated technological know-how growth groups engaged in improving the good deal of web conferencing application courses now includes characteristics for co-searching of the World wide web, text messaging, apps and file sharing, together with desktop sharing, while the aged-favorite PowerPoint presentations continue to shares a sizzling seat. Inclusion of White boards, surveying, conference rooms or personal URLs, storing, recording and replay capabilities with provisions for scheduling courses are between the most recent web conferencing application enhancements.

Tech Support Software For IT Service Providers

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Tech support software is a gift to IT service providers. Unlike other businesses, an IT company deals with many queries of a technical nature regarding its products. Unlike ticketing, billing, or similar problems, a person working in an IT company needs to deal with queries regarding slow download speeds, non-functioning software, installation problems, and so on. They need a specialized system for dealing with queries, and providing step-by-step troubleshooting directions to customers.

Customers will call in or e-mail to have their problems resolved. IT helpdesk software will manage all the queries. It will send all the queries to appropriate departments, so that they are all answered effectively and efficiently. It provides better customer service and is good for the company. This investment will give you long-term dividends. It is an investment that is worth making.

If you are a small or medium sized business dealing with communication systems and you cannot afford to invest in call centers, you need the help of IT helpdesk software. There are many types of IT helpdesk software available in the market. So if you are looking for one, you need to compare several of them to decide which one fits the requirements of your business.

There are some basic features that all IT help desk software have. It generates trouble tickets in response to queries. These tickets are in the form of bulletins and every customer has his/her own bulletin board. The queries are directed to the specific department. The software also shows whether the query has been solved, pending or in progress.

Second feature that this IT helpdesk software has is known as FAQ boards. When a query is sent to the technical staff, they resolve it immediately and post the solution on to the database. So next time a customer has a similar query, they can look up the FAQ boards for solution.

Virtual conferencing is another great feature of many tech support software. This system allows tech support mechanics to connect to customers online, and provide real-time solutions to their problems. This allows staff to view and even control the user’s PC from a distance. This way, staff can troubleshoot without having to travel to the user’s location. Not only is this option less expensive, it also saves a lot of time. It enables technicians to deal with the queries and problems of many more clients.

A variety of features, easy user interface and cost effectiveness have made tech support software popular with IT companies and IT professionals.

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What is Fleet Maintenance Software?

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Simply put, fleet maintenance allows companies to monitor and maintain their fleets of commercial vehicles more efficiently.

Fleet maintenance requires a great deal of organization and management skills. Thousands upon thousands of commercial vehicles travel U.S. roadways each day. Most of the companies that use vehicles for commercial purposes need a way to track and manage the various aspects of their usage. Managing maintenance and repairs, creating fueling budgets and monitoring other costs related to vehicle usage are a few of the responsibilities that rest upon the Fleet Maintenance Manager. Fortunately, fleet maintenance software can help.

Companies such as UPS and FedEx have hundreds of vans on route for delivery at all times of the day. Police departments need a way to manage and maintain their vehicles. County and city governments need to keep track of the whereabouts of their fleets at all times. In the past, especially during ‘pre-computer’ years, the task may have been slightly more complicated than it is today. With the many options for fleet management software available in today’s market, the duties of the fleet manager can be entered, tracked and maintained through high-tech software.

Fleet maintenance software is widely available to companies that need assistance with record keeping of their vehicles. Many of the products available are very user friendly and can certainly make the task of managing fleets less daunting. Most of the companies supplying fleet management software also understand that not everyone is a technical genius. For those who are less experienced with computer programs, many companies offer world-class customer support and are only a phone call away if assistance is needed. From maintaining parts inventory to organizing fleets in various locations, many managers are turning to fleet management software instead of the paper files and scribbled notes of the past.

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Tech Startup Versus Tech SME: Who Wins?

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Investing in technology products and services offers entrepreneurs a platform for business profit. Interestingly, steering business and software strategies toward the tech industry scales a venture up for huge potential to contribute to economic development. When it comes to typical tech enterprising, a business is either an SME or a startup, categorically.

The World Bank categorizes small and medium enterprises in general as having less than 50 and 300 employee headcount, with total assets and annual revenues of less than $3 and $15 million respectively. Reflecting different quantitative factors, the yardstick according to the European Union for small and medium businesses are headcounts of less than 50 and 250, and turnovers of less than €50 and €10 million.

While strikingly similar in most other ways, tech startups and SMEs dramatically differ in source funding, funding size, as well as collateral. In terms of maneuvering their business and software strategies, all information to succeed in the game can be very overwhelming both for tech startups and SMEs. Talking about the surefire path to tech startup failure, TechStartups blogcites, among others, a bad strategy, a bad business model, the wrong team and lack of funding.

Small and Medium Enterprises: Tech Talk

Providing hands-on assistance to bring programs to scale, Innovations for Poverty Action or IPA, hails SMEs as drivers of economic growth, employment, social mobility and innovation, owing to the way they respond and grab new opportunities that offer business growth potential. SMEs are often the vehicle by which the entrepreneurial-spirited emerging markets and developing economies want to make a mark in a given industry.

From the perspective of technology-oriented SME customers, there is risk that comes with dealing with small entities, but with a reward may just be worth it. In an aim to enhance their competitive advantage, SMEs are more likely to offer personalized customer service at its best, and with the SME founders, most likely providing easy talk for particular negotiations.

In comparison to established tech vendors, early stage tech vendors are most likely to offer services of “lesser sophistication,” but they offer crucial leaps in product or service effectiveness, productivity and cost savings.

Tech Startups: The Inside Story

In collaboration with market research firm YouNoodle, BusinessWeek has recently released its a-list of 50 tech startups which – after being formed no earlier than 2005 in the United States, China, Russia, India and Israel – are making the buzz and gearing up for massive growth.

A highly particular kind of business, tech startups were formed with the specific goal of creating an enormous value for not only for its customers, but also its shareholders and employees.

Tech startups are likely to go head-to-head with the bigger names in the sector, and may remain in the shadows of bigger companies, or risk competing with them. For startups to win the game, Entrepreneur Magazine suggests taking the innovation challenge, and strategically turning large competitors into acquirers. As such, venturing on tech startups amidst an ensemble of potentially bigger business rivals makes a smart business decision.

Tech SMEs and Startups: Strategizing toward Success

Startup and SME success can be elusive, but those who make it are eventually able to hire and train thousands, employ better international business marketing strategies, and then become global successes that inspire others while they create an indelible mark in the industry. It entails the careful implementation of business and software strategies to determine, grab, or even create opportunities for growth, which does not come without a process.

A Reuters blog points out the value of not over-sharing the venture, because “the plans can spread fast.” Consequently, entry-stage tech entrepreneurs may be compelled to compete with established companies prior to creating a solidified head start. As a classic example, small tech ventures are faced with the temptation of announcing that they have pioneered at something.

Without realizing that their product is yet unready for prime, these entrepreneurs can end up struggling to live up to the hype they have created. Getting caught up in the noise that competitors make can be self-damaging for tech small businesses as well. When being more prudent with better-planned business and software strategies and actions, SMEs and startups become better prepared for success.

Reuters also warns about a common, yet often ignored, pitfall when it comes to first-time tech entrepreneurship: marketing a bad product. In maximizing the opportunities for a tech SME or startup, entrepreneurs can leverage on the marketable, or better yet, create a product that clearly stirs the interest of the target market.

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Software Product Development-the Unsolved Mystery of High Tech

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One of the most puzzling things in high technology, especially for executives on the business side of things, is the software development process. It’s the high tech equivalent to the “Black Hole” phenomenon made famous in Astronomy. Endless resources can be poured into a software development project, yet there never seems to be an end in sight. Monitoring the progress of a software project can be like peering into the darkness of a seemingly bottomless pit.

And why is this so? It seems that in such a typically high tech, yet now familiar activity, we would have long ago figured it out. We’re in an age where PCs, with the power of supercomputers from just a few years back, are slapped together like bicycles, and don’t cost much more than a bike. You would think that the process of software development would, by now, amount to simply turning a crank–yet it seems it hasn’t advanced much since the dawn of the PC age.

I don’t mean to be overly dramatic here. But I have been in the high tech and software industries since 1983, and I have never been involved with–or even personally known of a software project–that came in on time and under budget. Never. Not even ONCE. That’s pretty incredible. Now, I realize that there are almost certainly examples of on-schedule projects out there, but they are in the overwhelming minority of all software that is developed.


It’s just accepted in the software business that projects will slip, particularly when the end result is an actual commercial product. The businesses I’ve been involved in have tried everything. When I’ve had direct responsibility, we’ve taken every approach imaginable. We’ve tried an approach of “No upfront planning”–starting coding as soon as possible. We’ve tried “extensive and laborious upfront planning”–with a detailed spec, and a prototype, completed prior to initiating production coding. I’ve seen many projects that tried using intermediate steps, falling between the two extreme approaches above. We’ve tried to start projects by purchasing as many “pre-written” modules as possible, used various languages and platforms, hired dedicated debugging personnel, tried code-generators, assembled both small teams & large teams, you name it–we’ve tried it. Project schedules have been written with the utmost conservatism, at the insistence of senior management. No matter. Across a number of different companies, EVERY project has slipped out beyond the wildest nightmares or everyone involved.


Once I asked our lead programmer to change ONE LINE OF CODE in a well-established product. He estimated it would take just a few seconds to make the change, and a few hours to test it. The change would be final by the end of the day, at the latest. Two weeks later I was still waiting for a solid product.

Now, don’t misunderstand. I’m not writing this to bash software developers. While not every developer I’ve worked with over the years has been a world-beater, I’ve had the fortune to work with quite a number whom I consider to be outstanding. Many have been extremely bright, dedicated and hard working. But no matter how much thought, time and effort went into it, our projects always slipped. A lot. We usually ended up with a commercially successful product, but how much better we could have done, had we figured out a way to bring the product to market on time? The only saving grace was the competition had the same problem.


The reason, I believe, is that writing software remains much more of an art than a science. This statement is a bit surprising, until you look a little deeper. There is certainly much methodology available to guide a team to use sound, time-tested practices in developing software. However, a software program is really just a document written in a foreign language. That’s why C++ and Java are called Programming Languages. It’s also interesting that many programmers who aren’t classically trained in computer science come from an English, Music, or other language background. Just like in writing a novel you are guided by syntax, grammar and writing rules, writing a software program is very similar. In writing a novel you are essentially creating a unique work that has never been done quite the same way before. Also true for a software program. If you knew exactly how the writing of a novel or software program would go before you began, there would be no need to write it–it would have already been done. While there are plenty of rules (representing the science) to writing good software, at the end of the day it’s a unique, written creation (the art).


Another key reason why conquering the software development process has appeared to be impossible, is the vastly increased complexity associated with software projects today. Let’s face it, the average piece of software today does a lot more, and is quite a larger in terms of the number of lines of code, than at the dawn of the PC era. The creation of graphical user interfaces really started the explosion in the size of software code. So much more code is needed, to bring the user-friendly products of today to life. And what enabled this, of course, was the dawn of the modern operating systems, especially the overcoming of the 640K limit that the original DOS operating system required PC programs to run in. Windows and other modern operating systems almost eliminated the need to write software efficiently, at least from a code size perspective. Today the embedded systems world is pretty much the last bastion where writing code efficiently lives on–it’s pretty much a lost art to most of the software world. It’s interesting to speculate–if we were still writing in the 640K box, would software development have evolved to a more predictable science today? Maybe, but the world would be a less productive as a result.


As you can tell from this discussion, I don’t have a great set of answers on how to bring software to market on time. It’s one of the great frustrations of my career. I still strongly believe that getting the best people you can get will make the problem better, even if it can’t be solved completely. I also believe in keeping development teams small, with the minimum of structure necessary to run the project. It’s also wise, in my opinion, to structure your product releases to be more frequent, while adding fewer new features per release. This should at least minimize the pain of each release slipping, since the slip time of each release should be less. And knowing what you’re going to be coding, developing a spec document and sticking to it (no feature creep!) is also sound practice, although I’ve found it to be no panacea. Beyond that, I’m at a loss. Maybe one of you has a strong opinion on how to bring projects out on time? If so, send me a comment–this is a discussion worth having.

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